FADEN MEDIA. What Marketers Dream Of. شركة وكالة فادن للدعاية و اإلعالن Faden Advertising Agency Co.

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Jane Anderson
6 years ago
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1 FADEN MEDIA What Marketers Dream Of شركة وكالة فادن للدعاية و اإلعالن Faden Advertising Agency Co.

2 Our Clients

Company background FADEN trading group founded and established in Saudi Arabia in 1976 with its head office located in Riyadh, since its findings FADEN had successfully established different business

3 Company background FADEN trading group founded and established in Saudi Arabia in 1976 with its head office located in Riyadh, since its findings FADEN had successfully established different business lines, one of these is FADEN media group. Faden media group has two companies: Faden Advertising Giant LED screen (Jeddah) In-Mall Mupis Faden Below The Line In-Mall Stands Im-Mall Branding Faden owns all media spots in the above mentioned mediums and offers a customized media mixes based on our clients requirements.

FADEN LED Screen FADEN LED Screen is located at King Abdul Aziz Road opposite of Saudi Airlines main office in Jeddah and it is the biggest LED screen in the world.

4 FADEN LED Screen FADEN LED Screen is located at King Abdul Aziz Road opposite of Saudi Airlines main office in Jeddah and it is the biggest LED screen in the world. the north and south facade is composed of 6,000 square meters and the west facade is composed of 4,000 square meters with a total of 10,000 square meters. FADEN LED Screen can entice consumers with timely, relevant messaging that is continually updated and fresh. Digital outdoor advertising using Larger LED screen represent an exciting and new digital media capable of rallying around bold images and full motion digital ad. Our larger LED screen is cutting edge of digital media advertising offering eye-catching, full motion commercials and information when shoppers are in the buying mindset. And our larger LED screen entertains, informs and persuades a captive audience as they shuttle to and from work. King Abdulaziz Road is one of the highly traffic streets in Jeddah with an average of 255,000 vehicles per day. Due to the huge Ad visibility on 10,000 sqm, Ad will be viewed from all Jeddah main streets.

Size Gross Cost 15 sec. 2.5 min 10,752 6,000 sqm 480,000SR.

5 LED Screen Rate Card Standard Campaign Rate North and South Facades Spot Duration Shown Every Frequency in 2 weeks AD Size Gross Cost 15 sec. 2.5 min 10,752 6,000 sqm 480,000SR. Operation Cost and Fees 15,000 SR. North Facade South Facade

6 LED Screen Rate Card Mega Campaign Rate North, South and West Facades Spot Duration Shown Every Frequency in 2 weeks AD Size Gross Cost 15 sec. 2.5 min 16,128 10,000 sqm 800,000SR. Operation Cost and Fees 25,000 SR.

LED Screen Specifications Video Format Pixel Dimension LED Screen Size Description 30-50 fps.

7 LED Screen Specifications Video Format Pixel Dimension LED Screen Size Description fps. AVI 394 w x 1005 h ~ 35 x 88 mm North and South Facade fps. AVI ( 2 x 382 ) w x 763 h ~ 62 x 67 mm West Facade Logo, Clips, Illustration must be on CD open layered with high resolution. The file extension can be.psd or.ai/eps for PC. Materials must be supplied 1 week before the starte of the campaign.

8 Why In-Mall?

Average People visiting Malls in Jeddah and Riyadh around 250,000 per city daily during weekdays and

9 Importance of Malls in KSA Shopping malls are an increasingly important segment of the Saudi retail sector. Over half the Saudi Adult population visits a mall every fortnight in the main 3 cities. Average People visiting Malls in Jeddah and Riyadh around 250,000 per city daily during weekdays and 400,000 during weekends * Number increases by around 50%-70% during End of Shaban and the holly month of Ramadan

FADEN In-Mall Mupi FADEN in-mall mupi s are located in the majority of malls of the kingdom

the biggest group of malls like Arabian Markets (Al Hokair), Kinan Group (Savola), Al Othaim,

FADEN in-mall mupi s are so attractive and very effective as an advertising medium that not

10 FADEN In-Mall Mupi FADEN in-mall mupi s are located in the majority of malls of the kingdom main and rural cities (Riyadh, Jeddah, Dammam, Khobar, Madinah, Qassim, Ehsaa, Jubail, Yanbu, & Makkah). FADEN become the biggest in-mall mupi network in the Kingdom after getting the exclusivity in the biggest group of malls like Arabian Markets (Al Hokair), Kinan Group (Savola), Al Othaim, Sawary Group, & Al Raya Group. FADEN in-mall mupi s are so attractive and very effective as an advertising medium that not only entice consumers in thier point of buying products but also inform them in so many ways through simple text and messages. Its very static where indeed consumers could feel and right thoroughly gives them idea of what the advertisement is trying say.

11 FMCG

12 Education Resturant Financial

13 Furniture Multimedia Tourism

14 Electronics Telecom

15 Medical Fashion

16 Central Region Coverage Riyadh: Name of Mall Class Location Weekly Visitors Status Faces 1 Kingdom Mall VIP-A+ General Olaya St. 200, Faisaliah Mall A+ General Olaya St. 175, Riyadh Gallery A+ General Olaya St. 190, Sahara Plaza A+ King Abdullah Rd. 130,000 Exclusive 50 5 Sahara Mall A+ King Abdulaziz Rd. 85,000 Exclusive 55 6 Khurais Plaza A+ Khurais St. 140,000 Exclusive Salam Mall A+ North Ring Rd. 150,000 Exclusive Othaim Mall A+ Rabwa 100,000 Exclusive Othaim Mall A+ Khurais St. 90,000 Exclusive Othaim Mall B Swede St. 120,000 Exclusive Al Azizia Mall B+ King Fahad St. 160,000 Exclusive Al Remal Center A Exit ,000 Exclusive Al Takhasousi B Al Takhasousi St. 120,000 Exclusive City Center B Batha St.Cross Wazzer St. 130,000 Exclusive Flamingo Mall B Souwaydi St. 110,000 Exclusive Doof Plaza B+ Um Al Hamam 56,000 Exclusive Sultana Mall B+ Al Badiaa 55,000 Exclusive Euromache B+ Takhasousi Rd. 90, Euromache B+ Euromache Al Dereah 8, Lulu B+ 40 Qassim: Name of Mall Class Location Weekly Visitors Status Faces 1 Al Nakheel Plaza A King Abdullah Rd. 175,000 Exclusive 64 2 Othaim Mall A+ Othman Bin Affan St. 140,00 Exclusive 50

17 Western Region Coverage Jeddah: Name of Mall Class Location Weekly Visitors Status Faces 1 Mall of Arabia A+ Madinah Airport Rd. 240,000 Exclusive Red Sea Mall A+ King Rd. 240, Aziz Mall A+ Prince Majed Rd. 190,000 Exclusive Tahlia Mall A+ Al Tahlia St. 110,000 Exclusive Al- Sirafi Mall A+ Al Tahlia St. 125, Le Mall A+ Al Tahlia St. 50,000 Exclusive 18 7 Al-Jamaa Mall B+ Al Jamaa St. 150,000 Exclusive Roushana Mall A+ Al Tahlia St. 80,000 Exclusive Roushan Mall A+ King Rd. 140,000 Exclusive Haifa Mall A Palestin Madina St. 110,000 Exclusive Najjar Mall B Al Darrajah Circle 80,000 Exclusive N2 Mall B Rawda St. 90, Soulaimania Mall B+ King Abdullah Rd. 140,000 Exclusive Ice Land B+ Prince Sultan St. 110,000 Exclusive Sawary Landmark B King Rd 90,000 Exclusive Sawary Mall B King Rd. 120,000 Exclusive Sari Mall B Sari St. 80,000 Exclusive Star Avenue A Kings Road 180,000 Exclusive Flamingo A Prince Majed St. 140,000 Exclusive 60

18 Western Region Coverage Name of Mall Class Location Weekly Visitors Status Faces 20 Basateen Mall A+ Al Tahlia St. 190,000 Exclusive Al Raya Market 1 B Prince Majed St. 60,000 Exclusive Al Raya Market 2 B Sari St. near Maktabah Center 55,000 Exclusive Al Raya Market 3 B+ Sari St. 70,000 Exclusive Al Raya Market 4 B Palestin St. 75,000 Exclusive Al Raya Market 5 B Prince Fahed St. Bawadi Dist. 55,000 Exclusive Al Raya Market 6 B Old Makkah Rd.-Kilo 14 50,000 Exclusive Al Raya Market 7 B+ Herra St. 70,000 Exclusive 48 Madinah: Name of Mall Class Location Weekly Visitors Status Faces 1 Aliyat Mall A+ Aliyat Area 210,000 Exclusive Al Noor Mall A+ South Ring Rd. 225,000 Exclusive 104 Makkah: Name of Mall Class Location Weekly Visitors Status Faces 1 Makkah Mall A Makkah 170,000 Exclusive 50 Yanbu: Name of Mall Class Location Weekly Visitors Status Faces 1 Al Dana Mall A Yanbu 150,000 Exclusive 40

19 Eastern Region Coverage Dammam & Khobar: Name of Mall Class Location Weekly Visitors Status Faces 1 Al Rashid Mall 1 A+ Al Dhahran St. 240, Al Rashid Mall 2 A+ Al Dhahran St. 240, Al Dhahran Mall A+ Al Dhahran St. 225,000 Exclusive Othaim Mall A+ Dammam Fouad Area 90, Al Issa Mall B Al Dhahran St. 60,000 Exclusive 20 6 Al Rahmania Mall B Al Dhahran St. 45,000 Exclusive 20 7 Al Waha Mall B Prince Mohammed St. 90,000 Exclusive 40 8 Al Awal Plaza A+ 1 st St. 85,000 Exclusive 18 9 Al Qatif Mall A+ Al Qatif City 90,000 Exclusive Lulu A Khobar 40 Ehsaa: Name of Mall Class Location Weekly Visitors Status Faces 1 Othaim Mall A+ Al Ehsaa 70,000 Exclusive 90 2 Al-Ehsaa Mall A Al-Ehsaa 70,000 Exclusive 50 Jubail: Name of Mall Class Location Weekly Visitors Status Faces 1 Howailat Mall A Al Jubail 80,000 Exclusive 16

20 In-Mall Rate Card Circuit Duration Gross Cost 40 faces 2 weeks 50,000 SR. Production Cost per Circuit 3,000 SR. Type Floor Mupi Hanging Mupi Dimension 70cm x 153cm 70cm x 120cm Material must be supplied on a CD in open layered file. Adobe Photoshop or Adobe Illustrator with color proof. It must be deliver 1 week prior to campaign starting date.

21 In-Mall Branding & Promotion

22 Elevators

23 Pillars

24 Arches

25 Escalator

26 Sliding Doors

27 Glass Gate

28 Banners Big Banners 2x6 m Small Banners 1x3 m

29 Food Court Tables Floor Stickers Promotion Washroom

30 Our Malls Centeral Region Western Region Eastern Region Salam Mall Arab Mall Dahran Mall Khurais Mall Aziz Mall Rashid Mall Sahara Plaza Haifa Mall Ehsaa Mall Azizia Mall Jamaa Mall Hawilat Mall Rimal Center Roshan Mall Dana Mall Nakheel Mall Stars Avenue Mall Alshate Mall Kingdom Center Red Sea Mall Faisaliah Mall Makkah Mall Alnoor Mall Aliya Mall

31 شركة وكالة ف ادن للدعاية و اإلعالن Faden Advertising Agency Co. Safwah building, Soulimania St. Riyadh KSA T F ext

Table of content. Warranty After sale procedures for All devices Maintenance period in main cities...

Table of content. Warranty After sale procedures for All devices Maintenance period in main cities... Table of content Warranty... 2 After sale procedures for All devices... 4 Maintenance period in main cities... 6 Maintenance Period in other Cities... 8 Service centers in main cities... 10 www.stc.com.sa